What is Branded Entertainment
Branded Entertainment is a marketing strategy where story and entertainment are at the center of the customer experience while product and/or services are seamlessly integrated into the narrative from the outset of content or story development. It is NOT product placement, whereby brands are shoehorned into an existing story, often for little to no brand value.
Branded Entertainment is NOT Product Placement
Why Branded Entertainment helps your business
Attention is the main commodity of the 21st Century.
Immediate value drives attention. That immediate value can be information, education, inspiration, or entertainment.
Increasingly, folks want to connect and have fun; therefore entertainment – and delivering your messages of information, education and inspiration in an entertaining manner – becomes paramount for garnering consumer interest.
Who is helped by Branded Entertainment
Everyone. You could be a major B2C manufacturer or a small-to-medium-sized B2B service org. It’s all about finding the right scale and KPIs for your business.
But primarily, Branded Entertainment helps:
Early adopters and people with vision
Market leaders
Challengers destined to become tomorrow’s leaders
Fans of winning
Sound like you? Contact us today.
Types of Branded Entertainment
Short-form video
Long-form video
Feature films
Immersive experiences
Fine art
Songs
Podcasts
Books
Apps
