Our team
Katie Fetting, Founder + Principal
Jack of all Trades, Master of Some
Katie is a passionate storyteller who has spent a lifetime studying what moves people to action. Professionally this manifests in a career as a veteran marketer with broad experience across a range of major brands both agency side and in-house, most recently as the Head of Global Marketing for Wilson Racquet Sports. Yes, the “volleyball company.”
In the Wayback Times™, Katie wrote a pair of feature films - METHOD (2005) starring Elizabeth Hurley and HOMECOMING (2009), starring Mischa Barton.
Personally, Katie is a mother, wife, daughter and consumer, who can usually be counted upon for an entertaining celeb tale at dinnertime.
Kristin Tews, Head of Business Development
CFO Brains, Cool Aunt Vibes
Kristin brings 25+ years of business finance, funding, and sales strategy to her work as Exoterik's business development lead.
This empress of entrepreneurship received numerous top sales honors for her strategic development of teams throughout the Midwest. Her skill-set includes streamlining productivity and securing investments in non- and for-profit institutions.
A seasoned media professional, Kristin hosted her own radio series that was distributed throughout the Midwest as well as on Chicago's favorite radio station, WGN.
In her free time, you'll find Kristin at estate sales and flea markets selecting new inventory for her third business, The Island Antiques & Vintage, located in Antioch, Ill.
Word on the street? Kristin doesn't sleep.
Matthew Doubleday, Principal
An experienced executive, mentor, and advisor, with more than thirty years of marketing, sales, and leadership experience, Matt Doubleday has built a life helping organizations reach their full potential. In his most recent position as Chief Marketing Officer of Wintrust Financial Corporation, he helped transform a collection of local community banks into a regional financial services powerhouse.
Now a sought-after advisor and mentor to local start-ups and non-profits, Matt has worked with organizations focused on media, sales enablement, business intelligence, strategy, staff development, education, and economic development.
Matt is an adjunct faculty member at the Illinois Institute of Technology and a mentor at the mHub hardtech and the 2112 entertainment industry incubators. He sits on the boards of Chicago Innovation and the Reader Institute for Community Journalism. He also serves as an elected Board Member for Park Ridge-Niles School District 64 and a commissioner for the City of Park Ridge Sustainability Commission.
Client philosophy
“I will not rest until I have you holding a Coke, wearing your own shoe, playing a Sega game featuring you, while singing your own song in a new commercial, starring you, broadcast during the Superbowl, in a game that you are winning, and I will not sleep until that happens.”
All praise to Jerry Maguire.
Supporting our Principals are a trusted army of…
Markreatives™: Folks who understand that being creatively fulfilled personally, while important, is what they should do on the weekend.
Markreatives™ know that impact and effectiveness are necessities in superior marketing. We’ve personally worked with these are folks in a variety of scenarios and verticals. We flex to client needs based on this agile approach.
We are paid to deliver results. And if a sandwich board is more effective than a paid promotion on TikTok, we’ll be developing some exceptionally entertaining sandwich boards.